The Merchants of Joy

A warm and intimate holiday documentary, The Merchants of Joy follows five New York City families who, each winter, transform city sidewalks into festive Christmas tree markets. Directed by Celia Aniskovich and based on a feature article about the Christmas tree trade, the film reveals the pride, grit, and tradition behind these seasonal small businesses, showing how they source, sell, and safeguard generations-old practices while navigating fierce competition, community ties, and the hustle of the holiday season. The Merchants of Joy - official trailer Watch The Merchants of Joy on Amazon Prime Video